Instagram is a visual social media platform, but great Instagram captions help you get more reach and engagement. Here are some key strategies to keep in mind: Put the most important words up front. If the caption is more than 125 characters long, users must tap “more” to see the whole thing. Make the most of those first words to inspire that extra tap. Ask a question. This makes it easy for your audience to leave a comment. That increased engagement will help make your account visible to more people. Use emoji. Emoji add a bit of variety and can make your caption more enticing. Just make sure you use those emoji correctly! Try different caption lengths. Our data shows that long captions are more likely to improve engagement, but ultra-short captions can also be very effective when the visuals speak for themselves. Will Tang of Going Awesome Places posts great photos with detailed captions that tell the story behind the shot. His Insta bio calls him a “creator of ridiculously detailed itineraries and guides.” That means this caption approach is very on-brand.
Post content that’s meant to be re-shared Your audience wants to engage with content that’s useful and inspiring. So when planning your posts, think about types of content that other people might like to share. People love sharing infographics. Feed that desire by supplying your followers with your expert insights. If someone embeds your Instagram posts in their blog, you’re exposed to a whole new audience of potential followers. People can also re-share your posts in their Instagram Stories. These posts are clickable, so anyone who wants to know more can click through to your original post. It’s another easy way to expand your reach to new audiences and potential new followers. For example, here’s how a Hootsuite post about LinkedIn demographics looks when shared to my Instagram Story. Hootsuite LinkedIn demographics story re-share Embrace Instagram Stories If you want more Instagram followers, you need to use Instagram Stories. Half a billion Instagram accounts use Stories every day, and 45% of the most-viewed Stories are from businesses.
Dubplate MeaningPeople who use Stories are highly engaged. Plus, you can use the hashtag and location features in your stories to expose them to people who do not already follow you. Watch the video below for a few more Instagram Story pro tips. Make the most of Stories highlights Put a lot of effort into an Instagram Story and not quite ready to say goodbye after 24 hours? Pinned Stories highlights are a great way to introduce your brand to people who visit your profile. So pack those highlights with great info and content to show new visitors why they should follow you. Don’t forget to customize the cover photos on your highlights, too. Supplement company Vega keeps things on-brand and plant-friendly with their custom green highlights. Post consistently
Your existing followers want to see content from you. That’s why they followed you in the first place. So give them what they want! When users interact with your posts, those engagements tell Instagram’s algorithm that your content is valuable. Those interactions will then boost your reach. So giving your existing followers something great to interact with can help bring in new Instagram followers. How often should you post? According to our analysis, between 3-7 times per week. Post at the right time Instagram uses an algorithm, not a chronological feed. But timing is still important to the algorithm. Hootsuite’s social team found that the best time to post on Instagram is between 8 AM -12 PM PST or 4-5 PM PST on weekdays. But your audience might have different habits than ours. A tool like Hootsuite Analytics can show you the best time to post for your audience based on past engagement, impressions or traffic.
Dubstep Online Radio StationHootsuite analytics dashboard showing Instagram followers online by hour Source: Hootsuite Analytics Try Hootsuite for free. You can cancel anytime. Start testing various times and measuring results. For example, if you’re a retail brand, you might want to test posting during lunch Schedule your posts and stories What if the best time to post to your account is 3 AM? (Hey, it happens.) Use a social media management tool like Hootsuite to schedule and publish directly to Instagram. Scheduling your Instagram posts in advance allows you to plan a cohesive grid that tells an overarching story. It also allows you to dedicate time to creating excellent captions rather than trying to come up with something witty on the fly.
You can also use Hootsuite to schedule Instagram Stories. Hootsuite Planner showing scheduled Instagram Stories Step 3. Make yourself findable Use relevant hashtags to reach new users Sadly, the text of your Instagram posts isn’t searchable. But your hashtags are. Using hashtags thoughtfully can be a good way to get followers on Instagram for free. You can even create your own branded hashtags. Relevant hashtags can help people find your content. Instagram users can even follow hashtags. That means your hashtagged content may appear in the feeds of people who do not yet follow your account.
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